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WÖSTAH

Real Estate Brokers / Outcome model

Keep past-client and new-inquiry follow-up from going quiet.

Model disciplined follow-up while allowing for long sales cycles, capacity limits, and the brokerage’s actual share of commission.

Illustrative, not actual WÖSTAH results. Starting workload figures are hypothetical, except cited source facts. Your own workload, scope, and costs need to be discussed separately. This page does not issue a WÖSTAH quote or guarantee a client outcome.

The owner moment

Agents respond between showings, but next steps become inconsistent. Past clients hear from the brokerage only when somebody remembers to reach out.

Illustrative business: Illustrative small brokerage with a CRM, past-client database, and agents who can take additional qualified appointments.

Goal: More dependable follow-up and a measurable path from inquiry to completed transaction.

Proposed workflow

Today (scenario)

  • Agents follow up from separate reminders.
  • Past-client outreach depends on individual habits.
  • The pipeline records activity but not a reliable next step.

Proposed

  • Approved outreach and next-step reminders run consistently.
  • Interested contacts are routed to an agent.
  • An operator checks stale follow-ups and reports completed handoffs.

Human checkpoint

Agents handle representation, negotiations, fair-housing-sensitive decisions, and client advice.

Constraints

  • Property sale price is not brokerage revenue.
  • Contribution must reflect commission splits, referral fees, and incremental servicing costs.
  • Closings are delayed; housing demand and financing still constrain results.

Validation plan

  1. Track a contact cohort through appointments, signed engagements, and closed sides.
  2. Compare like-for-like sources and allow enough time for closing.
  3. Use collected brokerage contribution, not pipeline value, as the financial result.

Sourced context

These facts frame the industry. They are not this business, and they are not used as an expected uplift.

SOURCE FACT

National Association of REALTORS®

NAR reports 46% of firms’ sales volume from repeat business and 44% from past-client referrals.

Report:
Real Estate Firms Cite Housing Affordability and Rising Costs as Biggest Challenges
Reporting period:
2025 Profile of Real Estate Firms, November 19, 2025
Limitation:
These reported sources of sales volume do not establish a lead conversion rate or guaranteed response-to-sale uplift. Use actual commission splits and closing timelines.
Research checked:
October 6, 2026
Open source (opens in a new tab)
SOURCE FACT

U.S. Bureau of Labor Statistics

Median employee pay was $23.23 per hour in May 2025.

Report:
Secretaries and Administrative Assistants
Reporting period:
May 2025 wages
Limitation:
This is a broad national occupation median, excluding employer benefits and not a local staffing quote. Calculator hourly costs remain editable assumptions.
Research checked:
October 6, 2026
Open source (opens in a new tab)

Fractional closings represent expected averages, not a promise of partial transactions. The three-month lag delays benefits while recurring costs continue.

Starting assumptions

Illustrative workload figures only, not WÖSTAH prices or promised results. Actual scope and costs need to be discussed for your business.

Default scenario assumptions for Real Estate Brokers
AssumptionStarting valueType
Eligible follow-up contacts per month60SCENARIO ASSUMPTION
Minutes per task today12 minSCENARIO ASSUMPTION
Minutes per task with support6 minSCENARIO ASSUMPTION
Currently collected transaction sides0.9SCENARIO ASSUMPTION
Expected change in collected transaction sides0.3SCENARIO ASSUMPTION
Spare capacity for extra collected transaction sides1SCENARIO ASSUMPTION
Collected contribution per completed outcome$3,500SCENARIO ASSUMPTION
Months before the first benefit3SCENARIO ASSUMPTION
Additional months to full adoption2SCENARIO ASSUMPTION
Confirmed monthly expense removed$0SCENARIO ASSUMPTION

Replace the scenario with your numbers.

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